iAnthus Capital Management
During my time at iAnthus, I was responsible for leading all aspects of national and regional marketing, sales and brand functions with the purpose of achieving the Company’s strategic revenue and profitability goals. I managed a team of 20+ and a $6MM/year marketing budget to drive growth across 8 states (FL, MA, MD, NJ, NY, AZ, NV, VT) and 35 retail locations from $78MM in 2019, to $152MM in 2020, to $203MM in 2021.
Additionally:
Developed, launched and supported multiple new brands (links above) across a spectrum of product categories, sales channels and regions
Responsible for product innovation & development, commercialization strategies and business planning across all markets
Successfully opened 7 new retail locations across 4 states (NY, FL, MA, NJ)